Integrations Overview

Overview

The Signals Integrations page provides access to connect Signals with various third-party platforms and tools to extend functionality, automate workflows, and sync data across your business systems. Integrations are organized into categories: Advertising, Analytics, Automation, Communication, CRM, SSO, and Support.

Accessing Integrations

Navigate to Settings > Integrations to view and manage all available integrations.

Integration Management

Browse Options

All (16) - View all available integrations

Active (8) - View currently configured integrations

Filter by category:

Advertising (1)

Analytics (2)

Automation (1)

Communication (3)

CRM (6)

SSO (1)

Support (2)

Search Functionality

Use the search bar at the top to quickly find specific integrations by name.

Integration Categories & Partners

Advertising

Google Ads

Purpose: Advertising conversion tracking and optimization

Description: Sync conversion actions like conversations, emails captured, and meetings booked to Google Ads. This integration allows you to track the full customer journey from ad click through conversion, enabling better ROI measurement and campaign optimization.

Key Features:

Track conversions from Signals activities back to Google Ads campaigns

Optimize ad spend based on qualified conversions

Measure true advertising effectiveness beyond clicks

Use Cases:

Track which Google Ads campaigns drive qualified conversations

Optimize bidding strategies based on engagement metrics

Measure meeting bookings attributed to specific ads

Analytics

Google Analytics

Purpose: Event tracking and web analytics

Description: Sync events from Signals to Google Analytics. This integration enables you to track Signals-specific events (conversations, engagements, account visits) within your Google Analytics reports for comprehensive website analytics.

Key Features:

Push Signals events to Google Analytics

Track account-level engagement in GA reports

Correlate website behavior with Signals activities

Use Cases:

Analyze conversion paths including Signals interactions

Build custom reports combining GA and Signals data

Track account journey through your website

Domo

Purpose: Business intelligence and data visualization

Description: Sync Signals data to Domo for analysis, visualization, and sharing. This integration connects Signals data to Domo's business intelligence platform for advanced reporting and dashboard creation.

Key Features:

Export Signals data to Domo

Create custom dashboards combining Signals with other data sources

Share insights with stakeholders

Use Cases:

Build executive dashboards showing Signals engagement metrics

Combine Signals data with sales and marketing data for holistic reporting

Create data visualizations for performance reviews

Automation

Zapier

Purpose: Workflow automation and app connectivity

Description: Send events and contacts to other applications using Zapier. This integration enables you to connect Signals to 5,000+ apps through Zapier's automation platform, creating custom workflows without coding.

Key Features:

Trigger actions in other apps based on Signals events

Sync contacts to marketing and sales tools

Create multi-step automated workflows

Use Cases:

Add new Signals contacts to email marketing platforms

Create tasks in project management tools when conversations start

Send Slack notifications for high-value account visits

Update spreadsheets with engagement data

Trigger custom workflows based on Signals Score changes

Communication

Slack

Purpose: Team notifications and collaboration

Description: Get alerts in Slack when visitors are on your site, start conversations, book meetings, etc. This integration brings real-time Signals notifications into your team's Slack workspace.

Key Features:

Real-time visitor notifications

Conversation alerts

Meeting booking notifications

Customizable notification channels

Use Cases:

Alert sales reps when target accounts visit your site

Notify teams when conversations start

Broadcast meeting bookings to team channels

Create dedicated channels for high-priority account alerts

Teams (Microsoft Teams)

Purpose: Team notifications and collaboration

Description: Get alerts in Teams when visitors are on your site, start conversations, book meetings, etc. This integration brings real-time Signals notifications into your Microsoft Teams environment.

Key Features:

Real-time visitor notifications in Teams

Conversation alerts

Meeting booking notifications

Integration with Microsoft 365 ecosystem

Use Cases:

Alert teams when enterprise accounts visit

Notify sales reps through Teams channels

Integrate with existing Microsoft collaboration workflows

Share engagement insights with team members

LinkedIn

Purpose: Social selling and outreach automation

Description: Integrate with LinkedIn to have Cloud Employees send messages from your LinkedIn Account. This integration enables automated LinkedIn outreach while maintaining personal connections.

Key Features:

Send LinkedIn messages through Cloud Employees

Automate connection requests

Personalized LinkedIn outreach at scale

Maintain authentic LinkedIn presence

Use Cases:

Follow up with engaged website visitors on LinkedIn

Send personalized connection requests to active prospects

Automate LinkedIn nurture sequences

Scale social selling efforts

CRM (Customer Relationship Management)

CRM Support Note

If you're using a CRM that's not yet supported by Signals, you can provide feedback using the "YES" button to request support for your specific CRM platform.

Salesforce

Purpose: CRM integration and data synchronization

Description: Use Salesforce for account ownership, segment creation and send new leads and contacts to Salesforce from Signals. This comprehensive integration enables bi-directional data sync between Signals and Salesforce.

Key Features:

Sync account ownership from Salesforce to Signals

Create segments based on Salesforce data

Push new leads and contacts to Salesforce

Maintain data consistency between systems

Use Cases:

Automatically create Salesforce leads from Signals conversations

Use Salesforce account ownership for territory routing

Sync engagement data to Salesforce records

Create Salesforce segments in Signals views

Marketo

Purpose: Marketing automation integration

Description: Add contacts to Marketo. This integration enables you to sync contacts captured in Signals directly to your Marketo marketing automation platform.

Key Features:

Push contacts to Marketo

Sync engagement data

Trigger Marketo campaigns based on Signals activities

Use Cases:

Add website visitors to Marketo nurture campaigns

Enrich Marketo contacts with engagement data

Trigger email sequences based on Signals Score

Sync meeting bookings to Marketo programs

HubSpot

Purpose: CRM and marketing automation integration

Description: Use HubSpot for account ownership, segment creation and send new leads and contacts to HubSpot from Signals. This integration provides comprehensive data sync with HubSpot's CRM and marketing platform.

Key Features:

Sync account ownership from HubSpot

Create segments using HubSpot data

Push leads and contacts to HubSpot

Bi-directional data synchronization

Use Cases:

Create HubSpot contacts from Signals conversations

Use HubSpot deal stages in Signals views

Sync engagement scores to HubSpot properties

Trigger HubSpot workflows from Signals events

Brevo (formerly Sendinblue)

Purpose: Email marketing integration

Description: Add contacts to Brevo. This integration allows you to sync contacts captured in Signals to your Brevo email marketing platform.

Key Features:

Push contacts to Brevo

Build email lists from Signals data

Sync contact information

Use Cases:

Add engaged visitors to email campaigns

Build targeted email lists based on engagement

Sync contact data to Brevo lists

Trigger email campaigns based on Signals activities

Eloqua

Purpose: Enterprise marketing automation

Description: Send contacts and leads to Eloqua. This integration enables syncing of contact and lead data to Oracle Eloqua's enterprise marketing automation platform.

Key Features:

Push contacts and leads to Eloqua

Enterprise-level marketing automation integration

Advanced data synchronization

Use Cases:

Add high-value prospects to Eloqua campaigns

Sync enterprise account data

Trigger Eloqua nurture programs

Integrate with enterprise marketing workflows

Zoho

Purpose: CRM integration

Description: Use Zoho for account ownership, segment creation and send new leads and contacts to Zoho from Signals. This integration provides comprehensive data sync with Zoho CRM.

Key Features:

Sync account ownership from Zoho

Create segments using Zoho data

Push new leads and contacts to Zoho

Maintain data consistency

Use Cases:

Create Zoho leads from Signals engagement

Use Zoho territories in Signals routing

Sync engagement data to Zoho records

Build views based on Zoho data

SSO (Single Sign-On)

Okta

Purpose: Enterprise authentication and single sign-on

Description: Easily and securely log in to Signals with Okta. This integration enables enterprise-grade authentication through Okta's identity management platform.

Key Features:

Single sign-on (SSO) authentication

Enterprise identity management

Enhanced security

Centralized access control

Use Cases:

Streamline user login across enterprise applications

Enforce corporate authentication policies

Manage user access centrally

Improve security compliance

Support

Guru

Purpose: Knowledge base integration

Description: Integrate your Guru Knowledge Base to help cloud employees quickly find answers to FAQs. This integration connects Signals Cloud Employees to your Guru knowledge base for intelligent, automated customer support.

Key Features:

Connect Guru knowledge base to Cloud Employees

Enable AI agents to access company knowledge

Provide accurate answers from knowledge base

Improve response accuracy and speed

Use Cases:

Enable Cloud Employees to answer FAQs automatically

Provide instant access to product documentation

Reduce support response time

Maintain consistent answer quality

Gorgias

Purpose: Customer support platform integration

Description: Integrate with Gorgias for customer support and help desk functionality. This integration connects Signals with Gorgias's e-commerce customer support platform.

Key Features:

Connect Signals to Gorgias helpdesk

Sync customer conversations

Centralize customer support activities

E-commerce support integration

Use Cases:

Route Signals conversations to Gorgias tickets

Provide seamless customer support experience

Track support interactions from website engagement

Integrate with e-commerce support workflows

Integration Setup

To configure an integration:

Navigate to Settings > Integrations

Browse or search for the desired integration

Click on the integration card

Follow the authentication and configuration steps

Configure sync settings and preferences

Test the integration to ensure proper connection

Managing Active Integrations

View active integrations by clicking "Active" in the MANAGE section. Active integrations display their current status and can be reconfigured or disconnected as needed.

Best Practices

Start with Core Integrations: Connect your CRM first to establish the foundation for account data

Enable Notifications: Set up Slack or Teams for real-time engagement alerts

Sync Analytics Data: Connect Google Analytics or Domo for comprehensive reporting

Automate with Zapier: Use Zapier to connect Signals to specialized tools

Review Data Flow: Regularly check that data is syncing correctly between systems

Maintain Data Hygiene: Ensure consistent data standards across integrated platforms

Troubleshooting

If an integration isn't working:

Verify authentication credentials are current

Check that required permissions are granted

Review integration settings for correct configuration

Test the connection using the platform's diagnostic tools

Contact Signals support if issues persist