Google Ads
Google Ads Integration
The Google Ads integration allows you to track Signals events as Google Ads conversions.
Go to app.getsignals.ai
1. Click "Integrations"
Start by clicking on your Profile in the bottom left corner, then clicking Integrations.
2. Go to Google Ads
Go to Google Ads. This will be under the Advertising category.
3. Start Activation
Click "Start Activation" and approve access to the Google Ads API.
Note: until Google approves the Signals app, there will be a warning asking you to confirm before authorizing.
4. Copy IDs
Copy your Manager Account Customer ID (and Viewing Customer ID, if applicable).
5. Paste IDs
Paste your IDs in Signals.
Note: If your Google Ads account doesn't have a Viewing Customer ID, enter the Manager Account Customer ID in both fields.
6. Click Import
Create conversion types in Google Ads for Signals events that you'd like to track in Google Ads.
When creating conversion types for this integration, select the Import conversion type, and click to import Other data sources or CRMs, then click Track conversions from clicks.
7. Set minimum criteria
Return to Signals. Set minimum criteria for conversions to be sent to Google Ads.
Here, you can define a minimum lead score that a visitor must reach before they can be sent to Google Ads as a conversion.
8. Conversation Action Mapping
Select a Google Ads conversion action to map each of the three Signals events to. All Import conversion actions in the integrated Google Ads account will populate the dropdown menus.
Don't forget to save your changes!
9. Toggle integration on
When you want the integration enabled, scroll up on your Signals page and switch the “Integration Off” switch so that it is toggled to “Integration On.”
Note: Signals automatically saves your integration’s settings when you turn the integration on or off.
