Buying Committees
Buying Committees
Creating a New Persona
- Navigate to the Buying Committee tab in Account Management and click "Add Persona" in the top right corner.
![](https://files.helpdocs.io/64szziapbv/articles/lw4paje3sm/1682623724820/buying-committee-doc-1.jpg)
- Create a new persona by selecting the Department(s), Seniorities, and Titles which make up your buying committee.
- You can create multiple buying committees if, for example, you sell to Marketing and Sales leadership. You can create a separate buying committee for each of these departments, allowing you to tailor your automated outreach to focus on their individual concerns.
- Type in all titles you're interested in Contact Discovery for each persona. This skill will gather contacts whose titles contain the words input in this field. You can also put a title in quotation marks to only gather contacts whose titles exactly match your input. Optionally, add in excluded titles.
- Check the title preview on the right side of the Persona modal, any titles that you deselect from the preview will be automatically added to your list of excluded titles.
![](https://files.helpdocs.io/64szziapbv/articles/lw4paje3sm/1680717512284/buying-committee-modal-new.png)
Using Buying Committees
- Automatic Contact Discovery: Buying committees are used in Plays, where you can use the Contact Discovery Skill to automate a contact search for members of the buying committee at companies that show up on your website. For more information, see Contact Discovery Skill.
- Manual Contact Discovery: You can also do a manual contact search for any account from its account detail page. For more information, see Account Details Page.