ZoomInfo

Overview 

With Signals’ out-of-the-box integration with ZoomInfo, you can use ZoomInfo’s market intelligence solution to convert what would be anonymous publicly available information (like IP address) into information that will help you better understand your web visitors, their needs, and how your product can best suit them.  This can assist you and your web visitors to have more targeted, productive, and meaningful conversations on our site and about your product! 

This page provides a brief overview of ZoomInfo’s product and how to use Signals’ integration with ZoomInfo. 

ZoomInfo Overview 

ZoomInfo provides an overview of their product on their LinkedIn page.  To provide a quick overview here, ZoomInfo provides market intelligence solutions to empower business-to-business (“B2B”) sales, marketing, and recruiting professionals to meet their goals.  ZoomInfo uses information like unstructured information (leadership webpages, announcements of executive promotions, company news, etc.); generally available information (job postings, IP addresses, business address/location information, etc.); contributory data community (200,000+ freemium users who exchange business contact information for limited free ZoomInfo access); and an in-house research and development team who verifies algorithm performance and contribute personally to the data.  ZoomInfo assists clients to learn more about individuals who can interact with their company for sales, marketing, enterprise, account management, and recruiting efforts. 

Setting Up the Integration 

Setting up the integration is extremely easy.  All of you need to do is follow these simple steps: 

  1. Access your ZoomInfo account in one browser tab and your Signals account in another browser tab. 
  2. In your Signals account, select the Settings cog at the bottom-left portion of the page 
  3. Under the Org Settings section, select “Integrations” 
  4. At the bottom of the integrations page, select the icon for the “ZoomInfo” integration 

 

  1. In the field “Email Associated with ZoomInfo”, input the email address that is associated with the ZoomInfo account you are going to connect to: 

 

  1. Now it’s time to obtain your ZoomInfo Client ID and Private Key!  With your Signals account here in one browser tab, access the other browser tab that has your ZoomInfo account loaded 
  2. In your ZoomInfo account, toward the top-right portion of the screen, select the “More” dropdown 
  3. Select the “Admin Portal” option 

 

  1. Toward the bottom-left of the page, select the API section 
  2. Select the “Generate New Key” to create an API private key for your connection to Signals 

Note: ZoomInfo has you create a unique API private key for each system you want to connect your ZoomInfo instance to.   

  1. Provide a name for your private key 

 

  1. Copy the Client ID text from your ZoomInfo account and paste it into the Client ID portion of the Signals page you also have open 

 

 

  1. In the ZoomInfo page, copy all of the text in the “Private Key” section, beginning with “-----BEGIN PRIVATE KEY-----” and ending with “-----END PRIVATE KEY-----” 

 

  1. Paste this Private Key into the Private Key section of the Signals menu you have open 

Note: Keep your ZoomInfo Client ID and your Private Key secure – do not share it with other individuals or allow it to be publicly accessed.  Your Client ID and Private Key are essentially a password for software coding purposes – so with access to your Client ID and Private Key, someone could access your account. 

Note: For security reasons, ZoomInfo does not allow you to view your Client ID and Private Key again after this pop-up.  So make sure to get them over to Signals before you exit out of this page. 

  1. On your Signals page, select the “Save” button to save the connection between your ZoomInfo and Signals accounts 

 

  1. When you want the integration enabled, scroll up on your Signals page and switch the “Integration Off” switch so that it is toggled to “Integration On” 

 

Note: Signals automatically saves your integration’s settings when you turn the integration on or off. 

And that’s it!  After enabling the integration, when a contact’s information comes in, Signals will communicate with ZoomInfo on the backend to automatically populate as many Signals contact fields as possible with the information available in ZoomInfo and Signals. 

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