Launching a Bot in PlayRunner
Getting Started
Before you get started, ask yourself the following questions:
- What audience am I interested in engaging?
- This includes where, when, and who you want to engage with.
- For best results, focus your efforts on high-intent pages and segments.
- What tools do I want to use to engage them?
- ChatFunnels engagement tools include: chatbots, alerts, automated campaign adds (with integrations), and automated Contact Discovery.
- "Plays" are simply sequences of these actions, designed for your specific target audience.
- If planning to use a chatbot, what goals do I want that chatbot to accomplish?
- Automated chatbots are great at qualifying leads, capturing contact information, and booking future meetings.
- Live chat agents tend to be more effective at answering questions and booking meetings quickly.
Launching a Bot in PlayRunner
Launching your first bot in PlayRunner has three simple steps:
- Build your bot - Keep in mind your target audience, the other tools you plan to use (besides the chatbot), and the goals you are trying to accomplish.
- Build a play for your bot - The example uses only a chatbot, but don't forget about the other engagement tools available at this step!
- Drop your play into PlayRunner with audience parameters, publish, and enable. (See below)
