Set up ICP and Buying Committees without a CRM
Account-Based Engagement without CRM
Signals Account-Based engagement tools such as ICP, buying committees, and contact look ups have historically only been accessible to organizations who've integrated a supported CRM. With this most recent release, all of these tools are now available to all Signals users, regardless of their CRM.
To learn more, check out Setting up ICP, Buying Committees, and Plays: Contact Discovery Look-Up